Legacy Marketing on LinkedIn: #experiencelegacy #liveevents (2024)

Elevate and energize your Corporate Events: Here's how...

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Brewed for those with a fighting spirit, Legacy is proud to work with @ModeloUSA to support local artisans who strive to make their passion a way of life. Through Modelo’s Local Craftsmen program, handpicked artists from various communities create custom artwork using glassware as the medium, showcasing the fighting spirit of cities around the US. One of those artists is Duke Oursler—teacher, sculptor, musician—who has lived all over the Midwest and brought to life several cities through the lens of his personal experiences. To learn more about the project, see Duke’s artwork, or find out if he’s playing a show in your hometown this summer, visit https://dukeoursler.com#ExperienceIsEverything #fightingspirit #ModeloUSA #ExperienceLegacy #BrandActivation #BrandExperience #SponsorArtists

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We were honored to support our long-time neighbors, Make-A-Wish, as sponsors of this year’s Wish Ball. Make-A-Wish grants the wishes of children with life-threatening medical conditions in order to enrich their lives with hope, strength and joy. Team Legacy was proud to join several of our clients in the mission to help create moments filled with magic and meaning for all of the children waiting for their wishes. #WishBall2024 🔗 Discover how a wish can make a future shine brighter than ever.Learn more about Make-A-Wish and how you can help make a difference: www.wish.org

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Interested in the power of sound? Fascinated by the latest alcohol trends? How about when the two mix? Don’t miss an informative and lively panel of industry experts (including our own Legacy Head of Creative, April Quealy) this Wednesday, May 8th. April is joined by other esteemed experts, including Graham Sykes, Bjorn Thorleifsson, and Roberto Ramirez Laverde. 🎵🥃 RSVP below and listen in Wed May 8th at 10am CST to hear more. #ExperienceLegacy amp sound branding april quealy

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Last week Legacy’s Head of Creative, April Quealy, and ACD Trevor Stowe led the final session of “Approaches to Creativity” at UIC. They guided students through developing Big Ideas and how to pivot “everyday” brands into “must-have” brands for Gen Z. From peanut butter to the CTA, students did a deep dive into Discovery, Strategy, Ideation and Innovative Tactics to win the hearts and minds of a motivated and informed demographic.Put Legacy's creative minds to work for your brands. Contact us today! April.Quealy@legacymarketing.com april quealy www.legacymarketing.com #ExperienceLegacy #BrandActivation #BrandExperience #CreativeLeadership #ThoughtLeadership #BigIdeas#BrandEducation #UIC 📚 🎨 🖌 University of Illinois Chicago

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Feeding off the energy and innovation displayed at the 2024 Experiential Marketing Summit, we’re inspired by the additional insights gathered last week in Las Vegas. A huge shoutout to our New Business Director, Jill Bass Benson, for representing Legacy and bringing back invaluable takeaways. 🌟Among the buzzing topics were “Funflation,” catapulting into the Cultural Zeitgeist, and novelty as the new loyalty—all highlighting the evolution of events into immersive experiences that not only meet the audience where they are but transport them to where they want to be. It’s all about creating those unique opportunities for content that resonates on a deeper level.Key themes echoed throughout the summit:·AI’s Role in Efficiency: From streamlining tasks to enhancing event tracking, AI is revolutionizing how we approach efficiency within the event space.·Sustainability & Community: Crafting experiences that not only entertain but also sustain and build communities.·Inclusivity & Creativity: Ensuring events are inclusive and authentic, harnessing creativity to engage effectively with diverse audiences.·Event Measurement & Reaching Gen Z: Rethinking ROI and tailoring strategies to engage the next generation of consumers.·Engagement & Networking Elevated: Leveraging AI to foster connections and enhance the attendee experience was a game-changer.The summit showcased innovative AI tools, including conversation AI bots for deeper insights, AI for optimizing attendee engagement, and new ways to measure and analyze event experiences.These learnings represent just the tip of the iceberg. 🚀 Reach out to Jill.Benson@LegacyMarketing.com today to hear more and chat about how we can apply these insights to help solve your next business challenge. #EMS2024 #ExperientialMarketing #ExperienceLegacy #BrandActivation #BrandExperience #Experintial #EventTech #SustainableEvents #InclusivityInEvents #AITools #AIMarketing #EMSPuppyBreak 🐶

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We're #hiring a new Creative Project Manager in Chicago, Illinois. Apply today or share this post with your network.

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This week Team Legacy is at the Experiential Marketing Summit live in Las Vegas. We’re leaving with less cash but more insights and inspiration! 🚀 Legacy’s Jill Bass Benson shared a few Day 2 #EMS2024 takeaways, including how we can make our marketing efforts more meaningful and impactful. Here's what we learned from keynote speaker Alyson Griffin, Head of Marketing for State Farm. Move beyond "random acts of marketing." Aim to add value over time. All campaigns should clarify:1.What your brand stands for2.Who your target audience is (Identify their stage in the funnel)3.How you want them to feel (Can you move them?)Trending topics included:·Sustainability in events, echoing T-Mobile's innovative approach·The power of community in event creation, as showcased by Figma's Config, harnessing community feedback to design a 10,000-person conference ·Cutting costs without cutting impact, highlighted by L’Oreal's strategic budget management for larger-than-life eventsIn a world where experiences define us, these insights help illustrate why experiential marketing is invaluable in our mix. Now, it's over to you—What was your top takeaway from the ExperientialMarketing Summit? 💡#ExperientialMarketing #Sustainability #BrandExperience #BrandActivation#MarketingInsights #ExperienceLegacy #EMS2024 #IndustryConference

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Happy Earth Day! 🌍 Today, we celebrate our planet and the steps we're taking towards a more sustainable future. At Legacy, we're proud to highlight our eco-conscious clients and programs making a real difference, like our ongoing "Corona Protect Our Beaches" initiative.The “Corona Crusher” is hitting the road for a fourth year of helping the planet, one bottle at a time. In partnership with the Glass Recycling Foundation, coronausa is sharing their sustainability initiative and providing consumers with a way to instantly recycle glass in bars and restaurants. From Corona to L&W to Knauf to Absolut (and more), sustainability is at the heart of many of our clients’ production processes and programming. We are honored to partner with so many brands that have been ahead of the curve in terms of sustainability and in their collective mission to create a cleaner, greener world for future generations. 💚The Corona Crusher will be in 16 markets across the US in 2024. Formore information, visit https://bit.ly/3PwosrM.#EarthDay #ProtectOurBeaches @ChooseGlass @StrategicMaterials #Sustainability #EcoFriendlyBrands #ExperienceLegacy#BrandActivation #BrandExperience

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Headed to Vegas for the annual Experiential Marketing Summit? We'd love to meet up! Contact us here or: Jill.Benson@legacymarketing.com - let's grab a drink or a coffee and chat. #EMS2024 #ExperienceLegacy #BrandActivationAgency #BrandExperienceAgency www.legacymarketing.com

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